Rebrand & app website for ADHDers

a laptop showing Inflow's homepage with a calm mountain background and examples of areas you can get help with for ADHD.

Project overview

Inflow is an app that helps individuals with ADHD understand how their brain works and provides practical techniques to overcome their unique challenges. It was created by a team of clinicians who specialise in ADHD and is based on scientific research and expertise.

Inflow asked me to recreate their visual identity to resonate with a neurodivergent audience. Additionally, I had the opportunity to build their new website in collaboration with the clinical team. By combining their specialised knowledge with my design skills, we created a website experience that is easy to navigate and makes a positive impact on individuals with ADHD.

two ipads showing bits of Inflow's blog about rejection sensitive dysphoria for ADHDers.

The design

When designing for a neurodivergent audience, it's important to find the right balance between text and images. A study conducted by the Association for Psychological Science found that this helps create a structure that many neurodivergent people need. Using icons alongside headings can also make the text easier to read and understand.

When choosing colours, neurodivergent individuals often prefer softer shades like pastels, greens, and blues. These colours have a calming effect by reducing sensory overload.

Finding the right balance in web design is important when using images. This principle applies not only to neurodivergent individuals but to everyone – like many aspects of accessible design. Having too many images can confuse readers, so it's important to use them purposefully to structure the page.

Another aspect to avoid is placing text directly over an image. It  makes it harder for readers with ADHD to process the information. As explained by a researcher from the University of Central Lancashire, the main point is to create a calm environment to prevent overwhelming the reader.

an ipad showing the about us page of Inflow, made by people with ADHD for people with ADHD.

The strategy

An app website usually aims to drive people to download the app. But Inflow didn't choose to do that. Developed by clinicians specialising in ADHD, they created a science-based programme for their users. So their main goal was for users to start a questionnaire about the type of support they need, rather than download the app and forget about it. That's why the main CTA throughout the site is about the questionnaire.

The remaining content on the site serves two purposes: driving traffic through SEO and reinforcing the brand's credibility. I uploaded about half of their articles onto the new site and gained valuable insights into how individuals with ADHD can cope with their challenges. Although the website may not be extensive in size, it effectively fulfils its objectives, which is all that is needed from an app website.

a laptop showing the about us page of Inflow with pictures of the founders.
an iphone showing testimonials of people enjoying Inflow's app.
Sebastian Isaac
Co-founder of Inflow

“I had the pleasure of working with Tamara when she re-designed our website. She managed to create an awesome design in a really short space of time. Thank you.”

a laptop showing the contact page of Inflow.

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