UX design for a non-profit in social justice

The project

Neon is a British non-profit organisation that supports and trains social justice campaigners. I worked with a team of freelancers to give Neon a fresh new look and build their new site.

Neon wished to review their visual identity and improve the user experience on their site. With my collaborators, we designed new brand guidelines and incorporated them into a whole new site. This was the easiest way to improve user experience, SEO, content strategy as well as accessibility. 

The project presented an exciting challenge of making the most of Webflow's CMS and meet Neon's specific needs while giving them control over future updates. It was a rewarding journey that combined the expertise of our team of freelancers with Neon's sector-specific knowledge.

The strategy

Neon offers a variety of training and ongoing support to their members. But the original site lacked clarity when presenting these services. So my first task was to reorganise their content into a new strategic sitemap. We then listed all the technical features required by Neon. And finally, I worked on a strategy to optimise their content's maintenance processes so that they would remain autonomous in the long run.

Neon publishes most of their content via Webflow's CMS. So I customised page templates and added special features that Neon needed. This way, for each new content published, they don't risk jeopardising the site's layout that I made for them. It allowed the team to save time and safeguard the design for which they invested many resources.

The design

Organisations like Neon are committed to including everyone and easily invest in digital accessibility. So I prioritised accessibility throughout all stages of the design process.

During our collaboration, I made sure Neon always understood my design choices. I sometimes had to challenge their expectations that wouldn't comply with accessibility standards. We discussed important aspects of accessible design, such as colour contrast, keyboard navigation, how to write a button label, etc.

Webflow's built-in accessibility features made it easier to build an accessible site. 
But it was Neon's sincere interest towards producing accessible content that that made it possible. Our shared values combined with Webflow's tools allowed us to create a site that meets accessibility international standards.

Sunitha Dwarakanath
Operations officer at Neon
Tamara has been really easy to work with, producing an incredible professional and accessible website. It has transformed our ability to engage with people in our network, improved our internal processes through automation, saving us time and resources. I would definitely recommend her for future work and look forward to our continued relationship.

More case studies