1. Accessibility
A great website is designed for all people by default. It needs to accommodate people using assistive technology, include high contrast and the copy must be written in plain language.
3. Privacy
Even though we may need to track the usage of your site, this can still be done without collecting any personal data, without using cookies and while respecting people’s privacy.
5. Sustainability
The web isn't as green as you think you are. So whenever possible, I keep your digital carbon footprint to a minimum.
7. Impact
I don't keep all the good things for myself. I share why I do things a certain way at all steps of the process. And once your site is ready, you leave with a tutorial doc and a training session to remain autonomous.
2. Ethics
Ethical design inspires trust and can be the difference between someone feeling safe and included, or frustrated and overwhelmed. But it doesn't happen by chance. It's a conscious choice.
4. Safety
The platforms your choose to present your content have an impact on people’s safety. This is why we shouldn’t ask for more information that is absolutely necessary.
6. Accountability
I don’t pretend expertise when I don’t know something. If needed, freelancers I have experience working with may be involved in your project to ensure you've got the best people on our side.
8. Flexibility
If your work focuses on social change, charity work or you want to use tech for good, I’m happy to work around your budget. Simply email me and we’ll see what we can do.
Want to see some examples?