Linkorep
Inclusive brand design for a Twitch channel
Linkorep is a French streamer on Twitch who's passionate about video games and inclusion. We developed her content strategy together, as well as her visual identity so that it would guarantee a safe and respectful place for her followers.
First, we defined and crafter her identity with inclusion in mind. Linkorep now has a well-defined visual identity, in line with her content strategy and personal values. This has helped he save time when preparing her live streams, optimise consistency, strengthen her credibility online and attract new followers and sponsors.
Linkorep focuses on playing retro and indie games that deserve attention and curiosity. She also plays scary games with her community to help them gather the courage needed to face them (everybody remembers the scene in Harry Potter's library on PC). Additionally, she showcases games made by or for discriminated communities.
Linkorep's channel embodies the 'Innocent' and 'Caring' archetypes, with optimism and joie de vivre. It's a safe place where everyone can gather to celebrate the nostalgia of retro games and the excitement of future releases.
Unlike my other missions, this project was done entirely in French. Just like Linkorep, this is actually my native language. French might sound sexy but it's got its complications, including gendered terms. To make everyone feel included, we put in a lot of effort to avoid such terms and instead use alternative language constructions. We wanted to ensure people would all feel welcome and respected regardless of the way they identify.
We are proud of the outcome and have received positive feedback on our commitment to inclusion. It highlights the importance and possibility of creating those spaces where everyone is acknowledged and respected on their own terms.
Linkorep's visual identity offers both dark and light modes. The vibe is meant to feel playful and cheerful, bringing joy and energy to Linkorep's followers.
Many gamers prefer dark modes, but we wanted to give everyone a choice based on their personal preferences. It helped us cater to various needs, including accessibility. We considered factors like contrast and readability depending on the time of day, as well as personal preferences. The goal is to provide an inclusive experience on Linkorep's channel, so that everyone can enjoy her streams the way they want.
I love my new visual identity! I felt really confident with Tamara's guidance through this whole process. It's helped me gain clarity about how I want to project myself on my channel. I also believe that her professional expertise solidified my brand, which has in turn helped me get more sponsors and partners, without sacrificing anything that I care about. Thanks a lot!
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