Building a visual identity compatible with people with ADHD and an accessible app website on Webflow for Inflow.

New site

Inflow helps people with ADHD learn about their brain and find techniques to overcome their challenges. As a designer with neurodiversity, I was immediately interested in the project. The app is developed by a team of clinicians and people with ADHD so I knew I could learn a lot about addressing those needs from a design perspective.


I had about a month to deliver a new visual identity and build a whole new site on Webflow. So even for me who likes to work fast, it was a little tight. But we made it work. What I learnt the most about was how to design for people with ADHD. From how to present text to choosing the right imagery or colours, I learnt a lot about what accessible design means for this specific audience.

Visit Inflow's website
Inflow's homepage

Image description: Inflow's homepage has a calm landscape background with a quiz for people to fill out and see what area they need help with.

Web design for neurodiversity

When designing for a neurodivergent audience, it's important to balance blocks of texts with images. A study conducted by the Association for Psychological Science found that it helps bring a structure that is necessary for most people with neurodiversity. You can also use icons next to your headings to make the text easier to grasp. When it comes to colours, neurodivergent people tend to prefer muted and pastel hues, as well as greens and blues.

Best imagery for ADHD

The first thing to know is that too many images can confuse readers. They should only be used to structure the page. Another thing that needs to be avoided is superimposing text over an image. It's not even a question of alt-text, it's just harder to process. As explained in this article by L. Mc Knight from the University of Central Lancashire, what's really important is to create a calm environment that doesn't overwhelm the reader.

Team of clinicians and coaches at Inflow specialising in ADHD.

Image description: the people who will be developing Inflow include Dr George Sachs, Dr Laura Knouse, Dr Lydia Zylowska, Stephanie Brooks and Lisa Woodruff.

UX strategy for an app website

An app website is usually there to drive people to download the app. But Inflow didn't choose to do that. Developed by clinicians specialising in ADHD, they created a science-based programme for their users. And they show that by getting people to first take a questionnaire rather than get them to download the app and forget about it. So that's why the main CTA throughout the site is about this quiz.

Content strategy for an app website

The rest of the content on the site is there to drive traffic through SEO and reinforce the brand's credibility. I uploaded about half of their articles on the new site and I learnt a lot about how ADHDers can cope with their challenges. So even if the website isn't big, it serves its objectives well which is all you need from an app website.

Inflow's blog.

Image description: this is an example article of a blog article from Inflow. The title reads: accountability buddies a solution to ADHD executive dysfunction?

Sebastian Isaacs, Co-founder of Inflow

I had the pleasure of working with Tamara when she re-designed our website. She managed to create an awesome design in a really short space of time. Thank you.