New site
In October 2020, my friend Coni and I launched Thea, a creative collective to help small brands have big conversations. At Thea, we help founders find their personality and purpose by developing ethical strategies and creating inclusive content. But shortly after launch and after collecting initial feedback, I decided to improve our website.
Outcomes
I learnt a lot from Laura. Her experience is different from mine as a designer, and as a person. So sometimes, her ideas challenged mine but this turned out to be the perfect way to confirm whether or not my original strategy was as smart as I thought it was. I also learnt a lot about inclusion. To present our freelancers, we chose not to put languages and/or citizenships at the forefront. Yes, we’re proud of them, in part because they come from various places and speak different languages. But attaching people to labels doesn’t show their full story and could be considered as tokenism.
