Linkorep

2021

Linkorep
How it started

Linkorep has a Twitch channel that focuses on creating an inclusive and kind community of gamers. Linkorep also happens to be my sister. She told me she needed help to create the overlays for her channel, so I made her go through the whole process of creating a brand, strategically and visually.

What I learnt

I knew nothing about Twitch before working on this project so that was a fun introduction to the platform. I also learnt a lot about the habits and expectations of Twitch users, which are quite different from other web standards.

Follow Linkorep on Twitch
Screenshot of Linkorep's live on Twitch. She's holding a Harry Potter mug and smiling to the camera. The chat is full of people talking together.

Brand strategy for Twitch

Linkorep plays retro and indie games that deserve some love and attention. She also plays scary games with her community so they can build up the courage needed to go through them. Finally, she likes to present games made by/for discriminated people. Linkorep's channel is a combination of the Innocent and the Caring archetypes. It's all about optimism, happiness and inclusion.

Visual identity for Twitch

Linkorep's channel is made of gradients in both light and dark modes. With rounded shapes and vibrant colours, we get a playful and feel-good brand identity.

Twitch screen for Linkorep that says "stream ended". We can see her picture and a note in French saying "Take advantage of the break to eat a fruit. I'll see you soon".

Inclusive copywriting for Twitch

This project was entirely made in French, which is a gendered language. For this reason, we worked hard to avoid any such terms and prefer a neutral vocabulary where everyone can feel included, however they choose to define themselves.

Accessibility on Twitch

Gamers on Twitch tend to prefer dark modes. But for accessibility purposes, I created both a light and a dark mode so that people can choose what works best for them directly on Linkorep's channel.

Screenshot of Linkorep's live on Twitch. She's with another blonde girl on camera, having fun while playing video games.

Want to see more?

©Tamara Sredojevic 2022
Not an award-winning designer but I collect accessibility course certificates so it's kinda cool too.
Privacy policy & legal mentions